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品牌估值和渠道销售—— 王锐

"Dynamic Strategic Groups: Deriving Spatial Evolutionary Paths",Wayne S. Desarbo, RajdeepGrewal, Rui Wang ,2009,  Strategic Management Journal,30 (13), 1349-1452.

"The Chief Marketing Officer: New Vintage, or Just 'Old Wine in a New Bottle'?",RajdeepGrewal and Rui Wang ,2009,The Chief Marketing Officer Journal