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非理性决策—— 张影

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit, Huang, Szu-chi, Susan M. Broniarczyk, Ying Zhang and Maia Beruchashvili ,2014 Journal of Consumer Research.

How Power States Influence Consumers Perceptions of Price Unfairness," Jin, Liyin, Yanqun He and Ying Zhang 2014 Journal of Consumer Research.

The Unexpected Positive Impact of Fixed Structures on Goal Completion,"Jin, Liyin, Szu-chi Huang and Ying Zhang 2013 Journal of Consumer Research.

All Roads Lead to Rome: The Impact of Multiple Attainment Means on Motivation," Huang, Szu-chi and Ying Zhang 2013Journal of Personality and Social Psychology, 104, 236-248.

So Near and Yet So Far: The Mental Representation of Goal Progress,"Huang, Szu-chi, Ying Zhang and Susan M. Broniarczyk 2012 Journal of Personality and Social Psychology, 103, 225-241.

The Impact of Associative Strength on Performance in Goal Pursuit," Zhang, Ying and Yanping Tu 2011Journal of Experimental Social Psychology, 47, 1088-1095.

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit," Huang, Szu-chi and Ying Zhang 2011 Journal of Marketing Research, 48, 1045-1056. Journal of Consumer Research, 38, 78-93.

Inherently Loyal or Easily Bored?: Non-conscious Activation of Consistency versus Variety Seeking Behavior," Fishbach, Ayelet, Rebecca K. Ratner and Ying Zhang 2011Journal of Consumer Psychology, 21, 38-48.

How Endowed versus Earned Progress Impacts Consumer Goal Commitment and Motivation,Zhang, Ying and Szu-chi Huang 2010Journal of Consumer Research, 37, 641-654.

Counteractive Evaluation: Asymmetric Shifts in the Implicit Value of Conflicting Motivations, Fishbach, Ayelet, Ying Zhang and Yaacov Trope 2010Journal of Experimental Social Psychology, 46, 29-38.

Counteractive Construal in Consumer Goal Pursuit, Zhang, Ying, Szu-chi Huang and Susan M. Broniarczyk 2010Journal of Consumer Research, 37, 129-142.

Counteracting Obstacles with Optimistic Predictions,Zhang, Ying and Ayelet Fishbach 2010Journal of Experimental Psychology: General, 139, 16-31.

The Dynamics of Self-Regulation: When Goals Commit Versus Liberate," Fishbach, Ayelet and Ying Zhang 2009In M. Wänke (Ed.), The Social Psychology of Consumer Behavior, 365-386, NY: Psychology Press.

They Dynamics of Self-Regulation,"Fishbach, Ayelet, Ying Zhang and Minjung Koo 2009  European Review of Social Psychology, 20, 315-44.

Together or Apart: What Makes Choice Alternatives Compete versus Complement, Fishbach, Ayelet and Ying Zhang 2008Journal of Personality and Social Psychology, 94,547-559.

When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice,Zhang, Ying, Ayelet Fishbach and Ravi Dhar 2007  Journal of Consumer Research, 34, 567-578.

The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path,Zhang, Ying, Ayelet Fishbach and Arie W. Kruglanski 2007 Journal of Personality and Social Psychology, 92, 389-401.

Subgoals as Substitutes or Complements: A Matter of Goal Accessibility, Fishbach, Ayelet, Ravi Dhar and Ying Zhang 2006Journal of Personality and Social Psychology, 91, 232242.

The Role of Anticipated Emotion in the Endowment Effect,Zhang, Ying and Ayelet Fishbach 2005 Journal of Consumer Psychology, 15, 316324.