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消费者洞察—— 徐菁

To Be or Not To Be Unique? The Effect of Social Exclusion on Consumer Choice.,Wan, Wen, Jing Xu, and Ying Ding(forthcoming),  Journal of Consumer Research.

Mental Representation and Assortment Size: How Thinking Abstractly Helps Choosing,Xu, Jing, Zixi Jiang and Ravi Dhar,2013, Journal of Marketing Research, 50(Aug), 548-59.

Does the Distance Between Us Matter? Influences of Physical Proximity to Others on Consumer Choice. Xu, Jing, Hao Shen and Robert Jr. Wyer , 2012,Journal of Consumer Psychology, 22 (3), 418-23.

Been There, Done That. The Impact of Effort Investment on Goal Value and Consumer Motivation.Zhang, Ying, Jing Xu, Zixi Jiang and Suyi Huang, 2011, Journal of Consumer Research. 38 (1), 78-93.

Why Dont We Learn from Poor Choices? The Consistency of Expectations, Choice, and Memory Clouds the Lessons of Experience.Schwarz, Nobert and Jing Xu ,2011Journal of Consumer Psychology, 21(2), 142-45. 2

The Power of Customers Mindset. Goldsmith, Kelly, Jing Xu and Ravi Dhar , 2011Sloan Management Review, Vol. 52 (1), 19-20.

Do We Need a Reason to Indulge?” ,Xu, Jing and Norbert Schwarz 2009 Journal of Marketing Research, XLVI (Feb), 25-36.

When Thinking is Difficult: Metacognitive Experiences as Information,Schwarz, Norbert, Hyunjin Song, and Jing Xu, in Michaela Wänke (ed.), 2009,The Social Psychology of Consumer Behavior, New York: Psychology Press, 201-23.

Global and Episodic Reports of Hedonic Experience,Schwarz, Norbert, Daniel Kahneman, and Jing Xu,  In Robert Belli, Duane Alwin, and Frank Stafford (eds.),2009, Using calendar and dairy methods in life events research. Newbury Park, CA: Sage, 157-74.

From Feelings to Judgments: Constructing Heuristics on the Spot, Schwarz, Norbert, Jing Xu, Hyunjin Song, and Hyejung Cho , 2008,in Advances in Consumer Research, Vol. 35, Angela Lee and Dilip Soman (eds.), 133-137.

Ethnic Identity, socialization factors, and cultural-specific consumption behavior, Xu, Jing, Soyeon Shim, Sherry Lotz, and David Almeida, 2004,Psychology & Marketing, 21(2), 93-112. 

“神经营销: 解密消费者的大脑”,盛峰, 徐菁 ,2013,营销科学学报, 9 (1), 1-17.

“依赖VS独立?中国消费者自我构念的地域和年龄差异及其对广告诉求偏好的影响”, 张红霞,丁瑛,Angela Lee, 徐菁,2013,营销科学学报, 9 (1), 50-61

“消费者如何应对选择困难——选择困难的不同归因方式对折中效应的影响”,2012,丁瑛,徐菁,张影 , 营销科学学报.

“皮肤白即净-肤色深浅对个性特征及消费行为判断的影响”,徐菁,涂艳苹,腾添, 2010, 营销科学学报,6(3), 21-29.

“期望、体验和回忆:当消费者不能从体验中学习”,徐菁,蒋多 ,2009,心理学报,41(8), 745-752.