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青少年消费行为与品牌文化—— 张红霞

“Be Rational or Be Emotional: Advertising Appeals, Service Types, and Consumer Responses”,Zhang H, J.Sun, F.Liu, J.G.Knight,2014, European Jounal of Marketing, forth coming.

“Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China”,Gao, H., J. G.Knight,  H. Zhang, & D. Mather ,2013,Journal of Business Research,66:1044-1051

“ Consumer scapegoating during a systemic product-harm crisis”,Gao, H., J. G.Knight, H. Zhang, D. Mather, & L. Tan ,2012,Journal of Marketing Management, 28(11-12):1270-1290

“A Comparative Study of Chinese and US Consumers' Attitudes toward Advertising Regulation,”,Gao Z., H. Zhang ,2011, Asia Pacific Journal of Marketing and Logistics, Vol.23 No.1, 72-90

“Advertising and Adolescents in China”,Chan K., H. Zhang, I. Wang ,2009,  in Cheng, K. and Chan, K.(Eds.) Advertising and Chinese Society, Copenhagen Business University Press, 285-309

“Analyzing Online Game Players: From Materialism and Motivation to Attitude”,Chang J.H., H. Zhang ,2008,CyberPsychology & Behavior (SSCI), 11(6) 711-714

“Purchasing Pirated Software: An Initial Examination of Chinese Consumers”,Wang F. , H. Zhang, H. Zang, M.Ouyang ,2005,Journal of Consumer Marketing, 22(6), 340-351

“Software Piracy and Ethical Decision Making Behavior of Chinese Consumers ”,Wang F. , H. Zhang, M. Ouyang ,2005, Journal of Comparative International Management, .8 (2), 43-56

“Interdependent VS Independent?The Age and Region Differences of Chinese Consumers’ Self-Construal and Their Impacts on Advertising Appeals”,Zhang H., Y.Ding, A. Y. Lee et al ,2013,Journal of Marketing Science, 2013, 9(1): 50-61(In Chinese)

“ Consumer evaluations of convergent products: A study from the viewpoint of information processing style”,Chang J.H, H.Zhang, J. Lei ,2013,Journal of Marketing Science,  9(2): 56-70(In Chinese).

“How Do Consumers Understand and Evaluate Convergent Products? An Analysis Based on Product Features and Individual Characteristics”,Zhang H., X. Zhang, J.H.Chang et al,2013,. Advances in Psychological Science,  21(5): 914-921(In Chinese).

“Effect of Brand Name Suggestiveness on Consumer Decision Making--An Empirical Evidence from Chinese Service Industry ”,Sun J., H. Zhang,2011,Journal of Management Science", Vol.24, No.5, 56-69(In Chinese)

“Is Nationality Important? The New Perspective on the Relationship between Endorser and Advertising Effect”,Zhang H,, Y. Zhang ,2010, , Acta Psychologica Sinica ,Vol.42, No.2, 304-316(in Chinese)

“How Deeply Involved Should Celebrities Be in Advertising?”,Zhang H., X. Liu ,2010,  Acta Psychologica Sinica ,Vol.42, No.5, 587-598( in Chinese)

“Development and Validity Test of Brand Culture Scale Based on Chinese Consumers”,Ding Y, H. Zhang ,2010, Nan Kai Management Review, Vol.5,115-122( in Chinese)

“The Conceptual Framework of Brand Culture: An Exploratory Study from Chinese Customers' Perspective”,Zhang H., H.Ma and J. Li ,2009, Nan Kai Management Review, Vol.4,11-18 (in Chinese)

“The Motivational Process Model of Adolescent Online Gamers' Playing Intention”,Zhang H., Y.Xie,2008,  Acta Psychologica Sinica, 40(12), 1275-1286 (in Chinese)

“Materialism among Adolescents in Urban China ”,Chan K., H. Zhang, I. Wang ,2006, Young Consumers, 7(2), 64-77.

“The Impact of Consumer Socialization on Chinese Adolescents Attitude toward Advertising”,Zhang H.,2006, Journal of Marketing Science, Vol.4, 58-66( in Chinese )

“Consumer Evaluations of Convergent Products: A Study of Consumer's Mental Construal and Product Category”,Chang J.H., H. Zhang, J. Lei,2012.accepted by 2012 Asia Pacific Association for Consumer Research Conference, New Zealand.

“How to Turn Brand Value into Sales Volume in the Beer Market in China: A Case of Tsingtao Beer”,Huang H., H. Zhang,2011 ,Proceedings of Australia and New Zealand Marketing Academy Conference, Perth, Australia

“Have Cultural Value been Shifted in Modern China?--An Empirical Investigation of Self-Construal and Regulatory Focus for Chinese”,Zhang H., Y. Ding, A. Y.Lee, J. Xu,2011, presented at EMAC 2011 Conference, May 24-27, 2011 Ljubljana, Slovenia

“Use of Green Appeals in Service Industry Advertisments: From the Perspective of Attribution Theory”,Zhang H., J. Sun, Y. Li ,2011,presented at American Academy of Advertising--2011 Asia-Pacific Conference, June 8-10, Brisbane, AU

“ Brand Pyramid: An Exploratary on Brand Culture”,Ma H., Y. Ding, H. Zhang ,2010, presented at 9th International Conference Marketing Trends, Jan. 21-23, Venice, Italy.

“ Consumer Scaegoating in 2008 Chinese Milk Contamination Crisis ”,Gao H., J. G.Knight, H. Zhang ,2009,presented at ANZMAC conference November 30- 2 December, Melbourne, Au.

“The Determinants of Adolescents’ Playing Intention of Online Games---Perceived Value, Satisfaction and Subjective Norm”,Zhang H., Y. Xie ,2007,  Academy of Marketing, Marketing Theory into Practice Conference, 3rd -6th July 2007, UK.

“Understanding Chinese Consumers in Software Piracy”,Wang F., H. Zhang, M. Ouyang, 2006,  AMA Summer Educators 'Conference in Chicago, August.

“The Impact of Congruence of Sponsorship on Consumers Perceived Motivation, Attitude, and Purchase Intention”,Zhang H., P. Ma,2006,  The Third Annual Conference of The Journal of Marketing Science, in Wuhan, Oct. ( in Chinese)

“The Impact of Consumer Socialization Variances on Young Adults' Attitude toward Advertising”,Zhang H.,2005,The Second Annual Conference of Journal of Marketing Science, in Beijing( in Chinese)


“毁灭还是重生--多品牌危机中的替罪羊效应,张璇, 张红霞 ,2013, 营销科学学报 ,Vol 9, No.430-43

“依赖vs独立?中国消费者自我构念的地域和年龄差异及对广告诉求的影响,张红霞,丁瑛,Angela Y. Lee, 徐菁,2013,《营销科学学报》Vol 9, No.1,50-61

“消费者如何看待和评价融合产品?--基于融合产品特征和消费者个体特征的分析,张红霞,张璇,张如慧蒋海涛,2013,《心理科学进展》 Vol.21, No.5, 914-921

“‘锦上添花还是差强人意?从信息处理模式的角度探讨消费者对融合产品的评价,张如慧,张红霞,雷静,2013,《营销科学学报》Vol.9.No.2,56-70

“深耕消费者--微博营销效果的实证研究与启示,张红霞, 张如慧,2013,北大商业评论,201311月,总第112期,64-63

“网络体验和个人特征对网络服务满意度的影响:一项基于青少年网络游戏行为的实证研究,谢毅,张红霞,2013,《经济与管理研究》,Vol.3,111-120

“品牌名称暗示性对消费者决策选择的影响:认知需要和专业化水平的调节作用,孙瑾,张红霞,2012,《心理学报》445):698-710

“服务品牌名字的暗示性对消费者决策的影响---基于服务业的新视角,孙瑾张红霞 ,2011,《管理科学》Vol 24.No.5,56-69

“国别属性重要吗代言人与广告效果关系研究的新视角,张红霞,张益 ,2010 ,《心理学报》Vol.42,No.2,304-316

“代言人参与度研究--深层代言还是浅层代言,”张红霞、刘雪楠,2010,《心理学报》Vol.42.No.5, 587-598

“品牌文化测量工具的开发及其信效度检验,丁瑛,张红霞,2010,《南开管理评论》Vol.5,115-122

“有关品牌文化内涵及影响因素的探索性研究,张红霞,马桦,李佳嘉 ,2009,《南开管理评论》Vol.4,11-18

“动机过程对青少年网络游戏行为意向的影响模型,张红霞,谢毅 ,2008,《心理学报》40(12),1275-1286

“中国城区青少年对广告价值的评价:前因及后果,张红霞,李佳嘉,郭贤达 ,2008 ,《心理学报》40(2)193-200

“消费者社会化因素对青少年广告态度的影响,张红霞,2006,《营销科学学报》第4期,58-66

“个人特征对消费者超市购买频率的影响,张红霞,黄建军,2005,《商业研究》第13,35-41

“青少年对广告的态度及影响因素,”张红霞,王晨,李季,2004,  《心理学报》第5期,603-607

“家庭沟通模式对儿童广告态度的影响,”张红霞,杨翌昀,2004, 《心理科学进展》第期,737-738